Home / Docs / AI Features / Teaching Your AI With a Knowledge Base
By default, an AI has no specific knowledge of your business — it can hold a conversation, but it has nothing real to say about your actual services, pricing, hours, or policies unless you give it something to work from. A knowledge base is exactly that: your own content, connected so the AI can answer from it.
What you can feed it. Your own website content or uploaded documents — the kind of material that already describes your business in your own words, rather than something written specifically for the AI. The goal is to reuse what you already have rather than write a second version of your business's information from scratch.
Why this changes the quality of answers. Without a knowledge base, both the AI SMS and AI Voice Receptionist are working from general context and whatever's in the live conversation alone — which means specific questions ("what's included in the Growth plan?" or "are you open on Sundays?") either get generic non-answers or, worse, a confident-sounding guess. With relevant content connected, the AI can answer those same questions accurately, in its own words, instead of improvising.
More relevant content generally means better answers. This isn't about dumping in as much text as possible — it's about giving the AI content that actually covers the kinds of questions your real customers ask. A knowledge base full of unrelated material won't help it answer the questions that actually come up on your calls and texts.
Shared across both AI channels. The same knowledge base setup informs both AI SMS (Draft or Auto Mode) and the AI Voice Receptionist — you're not maintaining two separate sets of content for text versus voice.